Market behavior refers to the actions and decisions made by buyers and sellers in a market, which ultimately determine the prices of goods and services. This field of study examines the factors that influence consumer behavior, such as preferences, income, and demographics, as well as the strategies employed by businesses to attract and retain customers. Market behavior research also considers broader economic trends, market dynamics, and regulatory factors that shape the behavior of market participants. By studying market behavior, researchers can gain insights into how markets operate, predict future trends, and develop strategies for maximizing profits and efficiency.